How Will You Get Clients Now?


Are you one of the many small business owner who loves doing the work you do, but finds it an ongoing challenge to market your services effectively?

If your business is too small to have a marketing department, or this is not your area of expertise then marketing can be a real challenge. Some of the barriers that businesses typically come up against when marketing include a lack of strategy, time, money, focus, know-how, persistence, motivation and accountability. Throw into the mix the fact that marketing can bring up issues around fear, resistance and limiting beliefs. It’s fair to conclude that marketing is a more complex process than it might first appear.


So how can businesses go about marketing effectively,
using the minimum time, money and effort?

The first step is to build a marketing plan. This will save time, money and effort on a long-term basis. It also helps with focus, persistence and motivation. A good plan needs to contain strategies, tools, daily/weekly actions, a SMART goal, accountability and a way of measuring progress regularly.

So where is the right place to start?
The Get Clients Now!™ program, describes the Universal Marketing Cycle,
which has four stages:
  • Filling the pipeline (making contacts)
  • Following up
  • Getting presentations
  • Closing sales
Identifying where you’re stuck in this cycle really helps, as it indicates which marketing strategies and tools to use. The key strategies are direct contact and follow-up, networking and referral building, public speaking, writing and publicity, promotional events and advertising. I’ve listed these in order of effectiveness for those businesses offering professional services.

After selecting your key strategies, try choosing some tools. These are chosen to fit the marketing strategies you are using. Some examples are a 10-second introduction, market niche definition, website, brochure, newsletter and testimonials.

The implementation of these strategies and tools needs to be backed up with a daily/weekly action plan. This should move you towards achieving the overall goal of your marketing plan. This goal needs to be SMART (specific, measurable, achievable, realistic, time-bound). It’s also important to tailor your plan to reflect your talents, skills and personal preferences. If you don’t have a marketing plan already, the beginning of the year is an ideal time to start.

If you want to know more about designing a marketing action plan that’s right for your business, what works to market your professional services and what ‘s holding you back it might be worth joining the next Get Clients Now!™ Program. An initial 90-minute seminar by telephone is followed by 5 group-coaching sessions over 28 days, offering support and accountability. This program can also be run face-to face.

You will walk away with your own customised marketing plan, the experience of implementing it for a month and a selection of marketing tools.

Course Leader: Sheena King, Coach and licensed Get Clients Now!™ facilitator.


The kick-off seminar for the “Get Clients Now!” program is on Wednesday 22 February 2012. The cost for the entire 28-day program is £180 (inc VAT). Places are limited to a maximum of 8. I’m offering a 10% discount to anyone booking a place by 1 February.

To reserve a place, or for more information call 01494 773016, 07732 637239,
email: coaching@sheenaking.com or visit www.sheenaking.com.